Salt water taffy is more than just a sweet treat—it’s a nostalgic experience wrapped in wax paper. Whether you remember it from boardwalk vacations, old-fashioned candy shops, or just love its soft, chewy texture, there’s something special about unwrapping a fresh piece.

But is there a right way to eat salt water taffy? While there’s no “wrong” way to enjoy this classic candy, a few tips and tricks can help you get the most out of every bite. From storing to experimenting with flavors, here’s how to get the most out of every bite of Taffy Town’s gourmet salt water taffy.

Step 1: Unwrap & Observe

Before taking your first bite, soak in the full experience:

• Unwrap the taffy. Taffy Town’s wax paper wrapping keeps each piece fresh and soft while making it easy to open.
• Notice the color and scent. With over 90 flavors, every piece is designed to be as visually appealing as it is delicious.
• Feel the difference. Unlike traditional pulled taffy, Taffy Town’s taffy is whipped, creating a softer, melt-in-your-mouth texture.

Step 2: The Best Way to Enjoy Taffy

Now comes the fun part—eating! Here’s how to get the best experience:

• Let it melt slightly before chewing. Salt water taffy isn’t meant to be rushed! Let it soften in your mouth for a moment to unlock its full flavor.
• Chew vs. dissolve. Some people love the classic chew, while others prefer to let it melt completely for a smoother taste. Try both methods and see what you like best!
• Mix and match flavors. Want to get creative? Pair two flavors together—like Chocolate and Peanut Butter for a Reese-inspired bite or Strawberry and Banana for a smoothie-like experience.

Pro tip: Try different chewing speeds to see how the flavor changes!

Step 3: Taffy Etiquette & Storage Tips

To keep your taffy candy fresh and at the perfect texture, follow these simple tips:

✔ Handling Stickiness: If your taffy is too soft (especially in warm weather), pop it in the fridge for a few minutes. It’ll firm up just enough for the perfect chew.

✔ Proper Storage: Keep taffy in a cool, dry place—avoid direct sunlight or heat, which can make it overly sticky.

✔ Sharing is caring! Taffy is a fun, social candy that’s easy to pass around. Set up a flavor-tasting challenge with friends and see who can guess the flavors blindfolded!

Fun Ways to Eat Salt Water Taffy

Want to take your taffy-eating game to the next level? Try these fun ideas:

• Taffy & Coffee: Pair a piece with your morning coffee or hot cocoa for a sweet, melt-in-your-mouth moment.
• Taffy in Desserts: Chop it up and mix it into cookies, brownies, or even homemade ice cream for a chewy, flavorful twist.
• Taffy Tasting Party: Grab a mix of flavors and see who can guess the most correctly—blindfolds optional!

The Sweetest Ending

No matter how you eat it, salt water taffy is all about fun. Whether you’re savoring it slowly or popping piece after piece, taffy is a treat that's meant to be enjoyed.

Ready to explore new flavors? Taffy Town offers over 90 gourmet taffy flavors, from classic vanilla to wildly unique options like Maple Bacon and PB&J. Order now and experience America’s Favorite Salt Water Taffy!