What Makes Our Salt Water Taffy Stand Out?

For over 100 years we have been doing what we love—making candy. See how we got to where we are and what makes us unique in our latest video.

Originally known as the Glade Candy Company, our founder, James Glade, started a candy business that developed a variety of candy. Offering everything from hard candies to chocolates and more, we were a full-line candy manufacturer.

Then in the 1990’s David Glade, his grandson, decided to change our name to "Taffy Town, Inc." and focus all our candy-making efforts on total taffy excellence. Never looking back, we’ve developed a process that is uniquely Taffy Town.

Unlike other taffy makers who pull their taffy, we use a whipped process. Complete with a whipped meringue, our taffy is a softer and chewier piece than the traditional taffy. We aim for a fluffy taffy that’s easy to eat without leaving bits of candy stuck in between your teeth.

Along with our rare taffy-making process, we also have over 90 different flavors of taffy. With new flavors like maple-bacon and chili-mango, we’re constantly developing out-of-this-world flavors that push the status quo. Our new and exciting flavors are great additions to our taffy family, but our customers are continually loyal to our standard flavors like banana and peppermint.

Another new development we are excited about is our newest line, Simply Taffy. For the first time ever, we’ve combined our whipped process with real fruit puree for an all-natural, real-fruit taste. With 100% natural flavors and no artificial coloring, Simply Taffy has everything expected from Taffy Town’s gourmet saltwater taffy without any of the artificial flavoring.

Ultimately, the reason we do what we love is making our customers happy. It pushes us to improve our candy-making process, create new dynamic flavors and focus on the classics.